30: https://youtu.be/ien8748Xk5k. Instead, they opted for a well-balanced approach. ex. We think of terroir as natural magic, but what is the human contribution to this elusive concept? Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). Hopefully, Ill be good enough one day.. But the Crawfords were biding their time. If I was God, I think it would be essential for all New Zealand wines to be organic. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. Beckstoffer To Kalon and the Mystery Bottle. You have entered an incorrect email address! Opinions expressed by Forbes Contributors are their own. Brut vs Extra Dry: Which is Better? The brand now produces seven different varieties in two of New Zealands most famous wine regions: Hawkes Bay, which is best known for its Chardonnay; and Marlborough, beloved for its Sauvignon Blanc. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. The drinks behemoth has long signaled its desire to offload its cheap brands. There is reason for her excitement. What is the significance of Jacobs well in John 4? Sauvignon blanc, unlike other varietals that need to be aged in barrels, can be sold within a year of production. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. Think again. Available for purchase on Drizly, Wine.com, and Minibar, Kim Crawford wines can be purchased online or via apps and safely delivered to consumers doors a fact that pleased socially distanced customers at the start of the Covid-19 pandemic. A small pinot noir vineyard is located in Central Otago. Did Joan Crawford audition for Gone with the Wind? Pinot gris is a really delicate grape, Crawford said. About Kim Crawford Wines. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. So why did the Crawfords sell their company to Vincor in 2003? This is the only commercial Ive seen for this line of wine. Delivery Available. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. The winemaker is Anthony Walkenhorst. All Rights Reserved. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. There is a U.S. Representative named Andrew S. Clyde. This diurnal shift is one of the critical components contributing to the intensity of our Marlborough wines. The Wine Industry Advisor is an Online Industry Publication featuring news, articles, and editorial content relevant to the wine industry. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). 1-Selling Sauvignon Blanc in U.S. Becomes the Official Wine of the US Open Tennis Championships in New, Multi-Year Agreement. Since its launch in 1996, the label has gained critical acclaim around the globe. Im hoping weve got the balance right here.. Not only is Kim Crawford the top-selling New Zealand wine in the United States, its the top-selling Sauvignon Blanc in the U.S. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Kim Crawford was responsible for Illuminate Sauvignon Blanc. When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. He makes very clean, precise wines. The winery started in 1996 as an at-home business near Auckland, New Zealand. Please enjoy our wines responsibly. Best 50 Wines Announced at Worlds Biggest Wine Awards. 8 Best Wines with Lasagna Perfect Pairing Guide. Kim Crawford is part of a stable of New Zealand labels that Constellation--the largest exporter of New Zealand wines--owns and exports to 75 countries. He says no. This story appears in the October 23, 2017 issue of Forbes Asia. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. That represents 25% of the New Zealand wine category. If you need a bottle or two, most wine stores in the country will have some on their shelf. Clear cool nights from ocean breezes keep acid levels high in the grapes. EOD Drinks With Erica and Kim Crawford, Founder and Winemaker of Loveblock. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. Kim Crawford wines capture the true aromas and flavors of New Zealand in each bottle. Its not better-quality wine, but about how you manage the land. Ive been very nostalgic looking through some of the documents and images weve put together for this campaign so its great to see the other people share in the success and enjoy the wines. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. The U.S. saw its most memorable containers of Kim Crawford Wines in 1998, two years after the organizations establishment. with vibrant acidity. Its all about acid and carefully watching the sugar balance, she said. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. It places tremendous responsibility on the bearer. 26 Feb Feb A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. It was a time when the industry was very, very loose, Kim says now. [ii] Nielsen CGA, L52 weeks ending10/7/2018 The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. We think this gives a lovely expression of pinot noir with a bit of structure and longevity. A lot has changed in the 24 years since Kim Crawford was founded. Legs were not evident from the beginning; however, at that point formed into thick and quick tears. He and his wife, Erica. They went shopping after their sale, upping their holdings to about 215 hectares, which included 160 hectares of undeveloped hillside and adjoining land in Marlboroughs Awatere Valley that is now home to the Loveblock brand. Natalie MacLean offers North America's most popular online wine and food pairing classes. But its not big. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . Who was the only black actor on The Andy Griffith Show? The Brand Went From Zero To 5000 Real Quick. Barefoot Wine was purchased by E & J Gallo Winery in 2005. He describes Crawford as a very good technical winemaker. Month Day Year. Another shock: While the brand is generally promoted to a metropolitan crowd, Crawford considers himself a guy from the farm.. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. It may be that I am too cautious, says Erica. About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. Cambridge Wines. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. Land in smaller and cooler Awatere Valley is cheaper. Veterans of the grape: We now have infrastructure. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . The countrys wine regions, tiny in comparison to others around the world, are making huge strides in Sauvignon Blanc, Pinot Noir, and more. While things are going well, its sweet sailing. Anthony has been influenced by New Zealands unique natural beauty and uses it to inspire wines with robust, fruit-driven flavors that accentuate a gentle and natural character. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. In a glass, this wine presents pale, brilliant straw in variety. It is truly a cool climate. Kim Crawfords distinctive portfolio includes Kim Crawford Marlborough Sauvignon Blanc, Kim Crawford New Zealand Ros, Kim Crawford New Zealand Chardonnay, Kim Crawford New Zealand Pinot Gris, and Kim Crawford New Zealand Pinot Noir. Keith Stewart agrees. This time around, we do the farming.. Before, we bought grapes from someone else, and we made the wines at someone elses winery. Kim Crawford Introduces New Make It Amazing Marketing Campaign, Kale Consulting Announces Assistant Winemaker, Wine Industry Tastemaker Kerrin Laz Announces Fourth AnnualInspire Napa Valley, Prowein 2023 to Feature Urban Gastronomy Lounge, Heather Perkin Promoted to Head Winemaker, Real Sangria Introduces Canned Wine and New Campaign #Getrel for Easy-Drinking This Summer, Kim Crawford Wines Partners with US Open Tennis, Financial Administrative Assistant at Recruiting Associates Network (Santa Rosa, CA, USA), Purchasing Agent / Warehouse Manager at TCW Equipment (Santa Rosa, CA, USA), Assistant Winemaker at Small Vines Wines (Sebastopol, CA, USA), Vinoshipper DTC Report: Cider Increases Market Share, VP, Director of Integrated Production: Kelly Durham, VP, Group Account Director: Jennifer Gerwen. 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