The UK Crisps, Savoury Snacks and Nuts report identifies consumer attitudes towards eating occasions, eating and buying crips, and healthy products in the UK. (Image: WalesOnline) Crisp lovers who find a heart-shaped potato-based snack in their bag of Walkers today could earn 1,000. Walkers Oven Baked were put on sale in 2007. Shanghai: +86 (21) 6032 7300 Well, in 1948 Henry Walker saw Potential. Please Note: This is a sample report. It will be available at www.promowinners.com/heartshapedcrip. We will notify you to arrange fulfilment of the Prize within 28 days of acceptance of the Prize. Reasonable efforts will be made to contact the provisional winner. It is based on the heart shape we all know and love. A maximum of one prize will be awarded per household. How arched are the two curves at the top of the Heart Shaped Crisp? How arched are the two curves at the top of the Heart Shaped Crisp? All major retailers that stock our Love from Walkers promotional packs. Entries will be judged and the criteria is that the crisp should be as close to a heart shape as possible. Walking the walk. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Each entrant also grants the Promoter and its agents/contractors the right to moderate, modify or remove any entry if it is deemed unsuitable, in whole or in part, for display on the Promotion website or in any materials relating to the Promotion. from 1 February 2023 under a lottery licence granted by the Dublin Metropolitan District Court on 30 November 2022. any employees of the Promoter and its affiliates; any employees of the Promoters agencies, where such agencies are connected with the creation and administration of this Promotion; any person directly connected with the creation and administration of this Promotion; and. However, for most people taste overrides healthiness, resulting in health attributes having a lesser influence when it comes to individual product choices than the level of interest suggests. If a shortlisted entrant is unable to show their crisp on the call, they will be disqualified, and the next top scoring entry will be contacted. Each entrant warrants and represents that any pictures or images used in connection with this Promotion: (i) is original to them (ii) is submitted in good faith and (iii) has been legally obtained and created. So, when life gives you potatoes. If you're persistent and try and enter at least a few times each day you should have a decent chance of winning. Following Shortlist Notification, all successfully validated shortlisted entrants will be judged by a panel of judges, within 5 working days from Shortlist Notification to select 1 winner based on the same criteria. retailers must purchase a promotional case of Walkers crisps either from a Bestway depot or online. The five-year outlook for crisps, savoury snacks and nuts, Value sales show 2021 increase on flat volumes, Figure 2: Forecast of UK retail value sales of crisps, savoury snacks and nuts, 2016-26, Strong consumer interest in healthy eating, McCoys posts strong performance in 2020/21, Figure 3: Leading brands shares in the UK crisps retail market, by value, 2020/21*, Big sales increases for Hula Hoops, Wotsits and Quavers, Figure 4: Leading brands shares in the UK potato-based, baked and other snacks retail market, by value, 2020/21*, Butterkist accounts for a third of popcorn sales, Fridge Raiders increases its share of meat snacks sales, New formats look to extend appeal to more occasions, Push to launch healthier and non-HFSS products, Flavour innovation a continuing focus of NPD, Big increase in 2021 advertising spending, Eating of crisps, savoury snacks and nuts near universal, Figure 5: Frequency of eating crisps, savoury snacks and nuts, 2021, Opportunity for mixing flavours and textures, Figure 6: Interest in product concepts in crisps, savoury snacks and nuts, 2021, Fun element of flavour innovation has widespread appeal, Various ways to help improve the perception of brands, Figure 7: Behaviours related to eating crisps, savoury snacks and nuts, 2021, Better-for-you attributes only looked for by a minority for any occasion, Exciting flavours, high quality and being indulgent are key choice drivers, Figure 8: Attributes looked for in crisps/crisp-style snacks, nuts and savoury, by occasion, 2021, Low in fat and low in salt top health factors, Positive nutrition currently a less important health signal, Figure 9: Factors important for crisps/crisp-style snacks, nuts or savoury snacks to be considered healthy, 2021, HFSS restrictions likely to hit growth in volume sales, Less in-store visibility for HFSS products, Reducing bad points and boosting good points, Advertising for HFSS food and drink to face new rules, Brand-only advertising will help improve brand perceptions, Flavour and format innovation offers more opportunities, Exciting flavours an important purchase driver, But taste also about long-established flavours, Opportunity to tap into interest in healthier snacks, Better-for-you attributes only looked for by a minority, Brands should combine less of and positive nutrition messages, Figure 10: UK retail value and volume sales of crisps, savoury snacks and nuts, 2016-21, Figure 12: Forecast of UK retail value sales of crisps, savoury snacks and nuts, 2016-26, Figure 13: Forecast of UK retail volume sales of crisps, savoury snacks and nuts, 2016-26, Figure 14: Key drivers affecting Mintels market forecast, 2015-26, Potato-based and other snacks continue to perform strongly, Crisp volumes slip back but high prices support value growth, Sales of meat snacks go from strength to strength, Figure 15: UK retail value sales of crisps, savoury snacks and nuts, by segment, 2016-21, Figure 16: UK retail volume sales of crisps, savoury snacks and nuts, by segment, 2016-21, Figure 17: UK retail value and volume sales of nuts, by sub-segment, 2019-21, Government emphasis on health intensifies, Out-of-home calorie labelling to be required, on-pack nutrition label consultation proposed, HFSS food promotion and store location restrictions to come into place in 2022, Advertising for HFSS food and drink to face new rules from the end of 2022, New targets for salt and calorie reduction, Snacking is a central part of British eating habits, Figure 18: Frequency of snacking, 2020 and 2021, Home becomes even more important for snacking, Figure 19: Repertoire of different types of snacks eaten, 2021, Population growth in some younger age groups will help support sales, Figure 20: Trends in the age structure of the UK population, 2016-26, Figure 21: Consumer concerns about household finances, 2021, Figure 22: Leading brands sales and shares in the UK crisps retail market, by value and volume, 2019/20 and 2020/21, Figure 23: Leading brands sales and shares in the UK potato-based, baked and other snacks market, by value and volume, 2019/20 and 2020/21, Butterkist accounts for a third of sales of popcorn, Figure 24: Leading brands sales and shares in the UK popcorn market, by value and volume, 2019/20 and 2020/21, Figure 25: Leading brands sales and shares in the UK nuts market, by value and volume, 2019/20 and 2020/21, Figure 26: Leading brands sales and shares in the UK meat snacks market, by value and volume, 2019/20 and 2020/21, Figure 27: Examples of brands extending into new segments in crisps, savoury snacks and nuts, 2021, Figure 28: Examples of new formats in brand extensions in crisps, savoury snacks and nuts, 2021, Figure 29: Examples of better-for-you launches in crisps, savoury snacks and nuts, 2021, Figure 30: Proportion of new launches in crisps, savoury snacks and nuts market making high/added fibre and high/added protein claims, 2017-21, Figure 31: Examples of products making both high/added fibre and high/added protein claims in crisps, savoury snacks and nuts, 2021, Walkers takes inspiration from local restaurant dishes, Limited-edition flavours link to support of football, Figure 32: Examples of new flavour launches by Walkers and Pringles in crisps and savoury snacks, 2021, Mini Cheddars launches flavours inspired by British regions, Butterkist launches Chocolate Orange flavour, Figure 33: Examples of new flavour launches by Butterkist, Jacobs Mini Cheddars and Tyrrells in savoury snacks and popcorn, 2021, Premium own label launches offer more flavour choice, Figure 34: Examples of premium own-label launches in crisps and savoury snacks, 2021, Festive ranges bring new snack combinations, Figure 35: Examples of snack mixes in seasonal launches in crisps, savoury snacks and nuts, 2021, Figure 36: Proportion of new launches in crisps, savoury snacks and nuts market making vegetarian and vegan/no animal ingredients claims, 2017-21, Figure 37: Examples of new vegetarian and plant-based launches in crisps, savoury snacks and nuts, 2021, Figure 38: Examples of new vegetarian and plant-based launches in crisps, savoury snacks and nuts, 2021, Figure 39: Total above-the-line, online display and direct mail advertising expenditure on crisps, savoury snacks and nuts*, by media type, 2018-21, Figure 40: Total above-the-line, online display and direct mail advertising expenditure on crisps, savoury snacks and nuts*, by advertiser, 2019-21, Figure 41: Total above-the-line, online display and direct mail advertising expenditure on crisps, savoury snacks and nuts*, by brand, 2021, A conversational approach to advertising used by Walkers, Walkers encourages talking and sharing problems, Flavour-focused campaigns feature strongly, Return of Tyrrells flavour-focused campaign, McCoys Fire Pit Crisps focus on extreme flavour, Fun and playful themes used to target young adults, Doritos focuses on creativity for summer campaign, Mini Cheddars Welcome to Cheddar Town campaign, Brands look to champion healthier lifestyles, Walkers runs 100-calorie or less campaign, Figure 42: Attitudes towards and usage of selected brands, 2021, Figure 43: Key metrics for selected brands, 2021, Brand attitudes: Walkers seen as offering good value, Brand personality: Pringles the most fun brand, Figure 45: Brand personality macro image, 2021, Walkers a traditional, comforting and family brand, Figure 46: Brand personality micro image, 2021, Brand commitment also highest for Walkers, Strong trust cements Walkers market-leading position, Figure 47: Number of different types of crisps, savoury snacks and nuts eaten in the last three months, 2021, Figure 48: Types of crisps/crisp-style snacks eaten in the last three months, 2019-21, Figure 49: Types of nuts eaten in the last three months, 2019-21, Figure 50: Types of other savoury snacks eaten in the last three months, 2019-21, Eating of baked and hand-cooked snacks increases, Figure 51: Types of snacks eaten in the last three months, 2019-21, Crisps/crisp-style snacks are eaten most frequently, Figure 52: Frequency of eating crisps, savoury snacks and nuts, 2021, Figure 53: Interest in product concepts in crisps, savoury snacks and nuts, 2021, Flavour innovation is a continuing opportunity, Figure 54: Behaviours related to eating crisps, savoury snacks and nuts, 2021, Support for farmers will help to win favour, Room for consumers to choose charitable support, Better-for-you attributes only looked for by minority for any occasion, Figure 55: Attributes looked for in crisps/crisp-style snacks, nuts and savoury for any occasion, 2021, Figure 56: Attributes looked for in crisps/crisp-style snacks, nuts and savoury, by occasion, 2021, Taste more important than healthiness for most people, Being high quality and indulgent are other key choice drivers, Being in a sharing bag more important if choosing for guests, Figure 57: Correspondence analysis, October 2021, Figure 58: Factors important for crisps/crisp-style snacks, nuts or savoury snacks to be considered healthy, 2021, Link not fried to lower in fat more strongly, Older people attach the most importance to less salt, Taste crucial to success of reduced variants, Figure 59: Market forecast and prediction intervals for UK value sales of crisps, savoury snacks and nuts, 2021-26, Figure 60: Market forecast and prediction intervals for UK volume sales of crisps, savoury snacks and nuts, 2021-26, Figure 61: Key drivers affecting Mintels market forecast, 2020-26, Figure 62: Leading manufacturers sales and shares in the UK crisps retail market, by value and volume, 2019/20 and 2020/21, Figure 63: Leading manufacturers sales and shares in the UK potato-based, baked and other snacks market, by value and volume, 2019/20 and 2020/21, Figure 64: Leading manufacturers sales and shares in the UK popcorn market, by value and volume, 2019/20 and 2020/21, Figure 65: Leading manufacturers sales and shares in the UK nuts market, by value and volume, 2019/20 and 2020/21, Figure 66: Leading manufacturers sales and shares in the UK meat snacks market, by value and volume, 2019/20 and 2020/21, Figure 67: Share of new launches in the crisps, savoury snacks and nuts market, by top claims, 2017-21, Figure 68: Share of new launches in the crisps, savoury snacks and nuts market, by sub-category, 2017-21. This includes the following: Maximum of 1 entry is permitted per person, per social media platform during the Promotion Period. [4] Walkers was founded in 1948 in Leicester, England by Henry Walker. How much of a point, as opposed to a curve, is there at the bottom of the Heart Shaped Crisp? Father-of-one Paul Rothwell beat off 1.2 million entrants to . Reasonable efforts will be made to contact the provisional winner. Advertising is via Mediavine and SuperLucky is not responsible for ad content. Products combining both different flavours and different textures hold further opportunities. Walkers. For this reason, the Promoter reserves the right at any point to: The Prizes are not transferable or exchangeable. This website is owned and operated by Walkers Snacks Limited, a company registered in England & Wales under company number 3474989 with registered office at 450 South Oak Way, Green Park, Reading RG2 6UW. 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